Recently, retailers have jumped headfirst into the world of shop-in-shop concepts. We take a closer look at how this can drive visits and create engagement with new audiences.
- December 26, 2022
Retail Foot Traffic Analytics
Get foot traffic data for any retail property. Placer.ai breaks down visitation over time, trade area, brand, demographics and more.
A Complete Suite of Footfall Insights for Retailers
01
Reveal a Location’s True Performance
Reveal a Location’s True Performance
Learn More Dive into foot traffic growth, visits trends and rankings
02
See Your Real Audience
See Your Real Audience
Learn More Identify customer demographics, interests, and visitation patterns based off an accurate True Trade Area data
03
Maximize Your Retail Footprint
Maximize Your Retail Footprint
Learn More Leverage True Trade Areas for identify voids, avoid cannibalization and maximize the performance of your full fleet
04
Understand the Full Customer Journey
Understand the Full Customer Journey
Learn More Go deeper to see how you fit within your customers journey and optimize to drive performance
05
See Your Visitors’ Favorite Places
See Your Visitors’ Favorite Places
Learn More Analyze customers’ cross-shopping patterns and favorite places on a national, regional or store level to identify partners and find opportunities
How to Analyze Retail Foot Traffic With Placer.ai
Tapping into the visitor journey is critical to a data driven retail strategy. Learn how leading retail companies gain a competitive advantage by using Placer.ai to develop site selection and growth strategies.
What Our Clients Are Saying
Placer.ai data at Regency has become a consequential input across our business functions, including leasing, marketing, and asset management. The platform gives us newfound visibility into geographic and demographic dynamics, and an accurate understanding of our assets to validate our strategies and guide our decisions.
Mike MasExecutive Vice President, CFOs, Regency Centers 
We use the data to inform the co-tenancy packages we send to our landlords and their tenants. Placer.ai makes our work more efficient and drives better outcomes.
Christie RouthierManager, Real Estate, Planet Fitness 
The Placer.ai team and their data have been a great help in better understanding our customers. We’re working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.
Gene LeeSVP Chief Analytics Officer, Caesars Entertainment 
In today's world, data is the new competitive advantage, and Placer.ai makes it understandable and actionable.
Steve DawkinsChief Operating Officer, SRS Real Estate Partners 
Location data is hard to argue with. When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.
Jeff AxtellEVP & Regional Manager, Vestar 
Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.
Christopher Ressa, CLSExecutive Vice President & Chief Operating Officer, DLC Management 
For the first time, we can benchmark the improvement and deterioration of our centers and tenants against competitors. And most importantly, we can now get a complete understanding of a center’s health and ultimate potential. It's an absolute game changer.
Sandy SigalCEO and President, NewMark Merrill 
We were able to demonstrate that our site’s foot traffic was three times the volume of our prospective tenant’s existing site. That data was concrete and played a key role in our lease negotiation process.
Lukas HubermanOwnership Representative, Majestic Realty 
Accurate and trustworthy data about our visitors is tremendously important to us as we design and refine our marketing programs. In the past, this data has been elusive to us. Placer.ai is giving us the data we need by providing ongoing critical information.
Marq LiptonVP of Marketing & Sales, Santa Cruz Beach Boardwalk 
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Measure Visitation Impact Across All of Your Business Functions
Marketing
- Build data driven marketing strategies across channels
- Understand, track, and grow your target audience
- Find untapped audiences
Site Selection
- Identify and qualify potential sites
- Conduct due diligence by targeting retail property dominance vs. comparables
- Understand cross shopping, void analysis, and cannibalization
Management
- Generate the insights you need to make strategic decisions
- Drive market expansion and M&A strategies
- Understand retail footfall analysis, competitors’ strategy and emerging
How We Analyze Retail Foot Traffic Data With Placer.ai
We take a look at Super Saturday data to see how consumer concern over rising prices impacted this year’s performance.
- December 22, 2022
During COVID, San Francisco saw one of the highest outbound migration rates in the country. We check in to see what lies ahead for the city.
- December 21, 2022
Consumers have plenty of grocery shopping ahead of them, so we took a closer look at recent visit data for the grocery sector with a focus on Publix.
- December 20, 2022
Our latest white paper draws on location intelligence to analyze three leading beauty brands adapting to evolving consumer demand in this growing market.
- December 19, 2022
We look at three ways businesses can “think small” to optimize their retail footprint and stay competitive in a rapidly changing retail environment.
- December 16, 2022
