We're All About the Insights
Rely on the best when making critical decisions
Our Data Story
We’ve Built the World’s Most Accurate Location Insights APIs
Our Data Forms a Large and Representative Panel of Customers Across the US
US Coverage
Household Income
Age
Gender
Mobile Apps
Generating Statistically Significant Insights Into Any Place
All Data Sets are Not Created Equal
Key Considerations:
- Location collection logic – The specific algorithm that governs the location collection sampling pattern and frequency to optimize accuracy while preserving battery.
- POIs – The need to match Point of Interest to location requires a highly accurate and current list of places.
- Volume – Panel sizes are required to be large enough to accurately reflect visitors.
- Panel Biases – Panel biases are modeled and accounted for in extrapolations.
- Panel Variations – Changes in technology and application sources are normalized over time.
- Privacy – Placer data is aggregated, extrapolated, and stripped of identifiers.
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