Recently, retailers have jumped headfirst into the world of shop-in-shop concepts. We take a closer look at how this can drive visits and create engagement with new audiences.
- December 26, 2022
Foot Traffic Insights for CPG & DTC Companies
Make more informed offline decisions with Placer.ai. Understand your audience, reveal offline performance and break down online to offline impact.
A Complete Suite of Footfall Insights for Distributing Your Products
01
Understand Property & Retailer Performance
Understand Property & Retailer Performance
Learn More Get accurate foot traffic counts and dwell time – filter by time, day of week, and customer segments
02
Make Informed Strategic Decisions
Make Informed Strategic Decisions
Learn More Break down demographics and shopping behavior for successful locations to inform category management and channel strategy
03
Understand the Path to Purchase
Understand the Path to Purchase
Learn More Break down the full customer journey to optimize reach and frequency analysis
04
See Your True Audience
See Your True Audience
Learn More Dive into granular analysis to understand the true audience of any location
05
Contextual Performance Tracking
Contextual Performance Tracking
Learn More Understand contextual performance on a state, national level or location level
How to Use Foot Traffic Data in Your Product Strategy
How does a product company gain a deeper understanding of the offline retail world? Get this guide to see how foot traffic data can be an invaluable resource for making sense of the key trends driving sales.
What Our Clients Are Saying
Placer.ai data at Regency has become a consequential input across our business functions, including leasing, marketing, and asset management. The platform gives us newfound visibility into geographic and demographic dynamics, and an accurate understanding of our assets to validate our strategies and guide our decisions.
Mike MasExecutive Vice President, CFOs, Regency Centers 
We use the data to inform the co-tenancy packages we send to our landlords and their tenants. Placer.ai makes our work more efficient and drives better outcomes.
Christie RouthierManager, Real Estate, Planet Fitness 
The Placer.ai team and their data have been a great help in better understanding our customers. We’re working closely with their Data Science team to address our core business challenges as well as the more complex business-critical decisions.
Gene LeeSVP Chief Analytics Officer, Caesars Entertainment 
In today's world, data is the new competitive advantage, and Placer.ai makes it understandable and actionable.
Steve DawkinsChief Operating Officer, SRS Real Estate Partners 
Location data is hard to argue with. When we present Placer.ai's objective, fact-based information, we take the risk factor out of the equation.
Jeff AxtellEVP & Regional Manager, Vestar 
Placer.ai is a fabulous data validation tool along the entire acquisition process. It enables our teams to check the accuracy, clarity, and details of our underlying data necessary to mitigate any project concerns.
Christopher Ressa, CLSExecutive Vice President & Chief Operating Officer, DLC Management 
For the first time, we can benchmark the improvement and deterioration of our centers and tenants against competitors. And most importantly, we can now get a complete understanding of a center’s health and ultimate potential. It's an absolute game changer.
Sandy SigalCEO and President, NewMark Merrill 
We were able to demonstrate that our site’s foot traffic was three times the volume of our prospective tenant’s existing site. That data was concrete and played a key role in our lease negotiation process.
Lukas HubermanOwnership Representative, Majestic Realty 
Accurate and trustworthy data about our visitors is tremendously important to us as we design and refine our marketing programs. In the past, this data has been elusive to us. Placer.ai is giving us the data we need by providing ongoing critical information.
Marq LiptonVP of Marketing & Sales, Santa Cruz Beach Boardwalk 
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Maximize Offline Impact With Location Analytics
Category Management
- Maximize channel strategy
- Optimize selection with objective data
- Improve and inform category management with key retail metrics
- Discover fast-growing chains to establish winning relationships before competitors
Marketing
- Improve and optimize product reach and frequency
- Deliver targeted marketing strategies to convert key audiences
- Data-Driven offline strategies including pop-ups and owned locations
- Unique campaigns to drive impact on a per chain and per-store basis
Strategy
- Understand performance in context by comparing PoS data with traffic counts
- Create a single source of truth to compare product performance in different chains
- Improve operational efficiency by using visit trends to align supply with demand
- Break down the strategies of competitors to innovate and delight customers
How We Analyze Foot Traffic Data for CPG With Placer.ai
We take a look at Super Saturday data to see how consumer concern over rising prices impacted this year’s performance.
- December 22, 2022
During COVID, San Francisco saw one of the highest outbound migration rates in the country. We check in to see what lies ahead for the city.
- December 21, 2022
Consumers have plenty of grocery shopping ahead of them, so we took a closer look at recent visit data for the grocery sector with a focus on Publix.
- December 20, 2022
Our latest white paper draws on location intelligence to analyze three leading beauty brands adapting to evolving consumer demand in this growing market.
- December 19, 2022
We look at three ways businesses can “think small” to optimize their retail footprint and stay competitive in a rapidly changing retail environment.
- December 16, 2022
